Well, defiantly there is nothing hard in SEO (search engine optimization) once you know the basic and some of the major factors of SEO. I know basically every body feels it a very hard job because of having no knowledge of SEO techniques. But don’t worry about it, just simply keep these basics and got the job.
OK, now I am going to get start with these prominent tips which I have practically got in my experience in Forums of SEO (search engine optimization). These tips are divided in two parts: on-page optimization and off-page optimization
1.What’s On- page optimization?
On -Page Optimization elements are Blow.
1. Title tags Meta Tags
2. Headline Tags H1 Tags
3. Use Alt Tags Picture
4. Keywords Important in Body
5. Keyword Density
6. Meta tags (Description or Keyword Tags
7. Important keywords in Bold, Underline, Italic
8. URL Optimization
9. Robots.txt
10. HTML Sitemap on site.
2-What’s Off- page optimization?
Off- Page Optimization elements are blow.
Back links, Link to your site, from another site
Anchor text, The words that link to your site.
Relevancy between two sites. Theme, of the web site your link is on.
Keyword Research & Proper Keyword Selection – This is one of the most important point of SEO processes. It is really necessary to find the right keywords for the site and need to use the same into content, writing title and Meta tags and generating backlines for the site. We doing the proper keyword research for site and finding the niche keywords for the site which can bring visitors on the site.
Meta Tags or Title Tags Optimization -Web site need to have unique title and Meta tags on each and every page. We writing the proper title and Meta tags for each and every page on the website to get boost into search engine ranking.
Proper Category Structure / Page Naming – I and my team make sure that web site is having proper navigation structure to browse the other pages of web site, giving proper page name to the pages.
Search Engine Friendly URLs – Using of search engine friendly URLs can help your pages to quite often as compare to dynamic URLs with lots of session IDs. As per me and my team static URLs can help you get rank high on the search engines.
Link Building -a link to your site from relevant theme can give your site boost into search engine rankings. The more number of relevant links you have, the more important your website appears to the search engines.
we better start from scratch. Lets just quickly learn
what SEO is so we can get a better understanding of how it can help
us.
Search engine optimization (SEO) is the process of optimizing a
website through an extensive mixture of tasks that help improve a
website’s presence on the search engines. So this brings up the
question, “What is a Search Engine?” This question can easily be
answered by asking you to get on the internet and visiting
Google.com, Yahoo.com, or MSN.com. These are the most popular
and Major Search Engines. A search engine is an extensive database
that uses algorithms (the way information is collected) to pull
information quickly and efficiently, making information easily
available. A person using a search engine will specify criteria
(keywords/phrases) about something they are interested in for
example “Real Estate”. When a person enters their search criteria
into the search engine they hope to find information that is most
relevant to the keywords entered. This is the main goal of a
search engine, to give its users totally relevant results of their
search criteria.
Now it is important to know how search engines work to understand
the question “What is SEO?” Search Engines use robots or spiders,
which are software that gather information and bring it back to be
analyzed at the main Search Engine Index or in simple terms the
main central database that stores all the information. This process
in which the search engine spiders gather this information is
called “Crawling”, or “Spidering”. Here is the best way we could
think of explaining this process. Imagine a spider family that
needs to gather Food (in the case of the WWW think of food as
the HTML text on your website) to bring back to the main spider-web
(Search Engine Index “Database”). The spider uses a highway
(HTML Links on Websites) to gather food faster and more efficiently.
Once the spider has gathered food, it then takes it back to the
spider-web (Search Engine Index “Database”). Now the information
is sorted out, and the Search Engine uses this information to help
the user find what he or she is looking for. So when someone
searches “Real Estate” the Search Engine will provide results that
are most relevant from its database. Note: Search Engines are
constantly changing the way their spiders collect information and
how it is stored in their Index, this is why it is so important to
stay up-to-date on changes and techniques.
Keep in mind that on the search engines there are sponsored links
that are Paid Search results that usually are placed on the top,
side, and bottom of the natural search results. This is a whole
other subject called Paid Per Click (PPC) so keep in mind that SEO
deals with natural rankings and PPC deals with paid rankings.
Now that you know what Search Engines are and how they work, you
can now better understand what SEO (Search Engine Optimization) is
and how it can help you. Here is another good example using the
spider analogy. Think of a person performing SEO
(Search Engine Optimizer) to a website as the spider feeder.
This professional will optimize the way that the spider collects
food. In terms of a website the professional will optimize the
website so that the Search Engine spiders will easily be able to
gather the required and relevant information.
Now that we know exactly what SEO is and how the search engines work
we can now start learning exactly how to optimize our website and pages
so that we can start getting ranked high and start driving insane
traffic to our sites.
So now that you have your main keywords you need to bring it all
together with “On & Off Page Optimization” but first lets look at
some of the factors that the search engines use to ranking websites:
On-Page Factors-
Age of site
- Length of time domain has been registered
- Age of content
- Uniqueness of content
- Regularity with which new content is added
- Standard on-site factors (I’ll get to this soon)
Off-Page Factors-
Incoming backlinks and anchor text of incoming backlikes
- Negative scoring for some incoming backlikes (perhaps those
coming from low value pages, reciprocated backlinks, paid links,
link farms, etc.)
- Rate of acquisition of backlinks: too many too fast could
indicate “unnatural” link buying activity
- Text surrounding outward links and incoming backlinks
- Use of sub-domains, use of keywords in sub-domains
these are not enough but i am guiding you ‘why do we need a SEO’ if you want to get more informtion about SEO to click this link…
